The Effect of Social Appearance Anxiety on the Online Impulse Purchases of Fashionable Outfits Among Female College Students During Pandemic Periods: The Mediating Role of Self-Control and the Moderating Role of Subjective Socioeconomic Status
Yubei Xiao,1 Mingfan Liu,2 Biyun Wu2 1SILC Business School, Shanghai University, Shanghai, 201899, People’s Republic of China; 2Center of Mental Health Education and Research, School of Psychology, Jiangxi Normal University, Nanchang, 330022, People’s Republic of ChinaCorrespondence: Mingfan Liu, Ce...
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Format: | Article |
Language: | English |
Published: |
Dove Medical Press
2023-02-01
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Series: | Psychology Research and Behavior Management |
Subjects: | |
Online Access: | https://www.dovepress.com/the-effect-of-social-appearance-anxiety-on-the-online-impulse-purchase-peer-reviewed-fulltext-article-PRBM |