Analysis of market opportunities and organization potential of innovative development on basis of ecological innovation

Complete complex of methodical tools including both known and author's approaches to market opportunities analysis and diagnostics of organisation innovative development potential on basis of ecological innovations is generated. Their application essentially increases validity degree of ecologi...

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Main Author: S.M. Illiashenko
Format: Article
Language:English
Published: Sumy State University 2012-09-01
Series:Marketing i Menedžment Innovacij
Subjects:
Online Access:http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2012_3_229_241.pdf
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author S.M. Illiashenko
author_facet S.M. Illiashenko
author_sort S.M. Illiashenko
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description Complete complex of methodical tools including both known and author's approaches to market opportunities analysis and diagnostics of organisation innovative development potential on basis of ecological innovations is generated. Their application essentially increases validity degree of ecologically oriented projects of innovative development, reduces risk, allows to operate selection of the most rational variants of development purposefully.
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spelling doaj.art-20a73e6077184415a6cc1c2bb6578e932024-02-02T22:40:06ZengSumy State UniversityMarketing i Menedžment Innovacij2218-45112012-09-0133229241Analysis of market opportunities and organization potential of innovative development on basis of ecological innovationS.M. IlliashenkoComplete complex of methodical tools including both known and author's approaches to market opportunities analysis and diagnostics of organisation innovative development potential on basis of ecological innovations is generated. Their application essentially increases validity degree of ecologically oriented projects of innovative development, reduces risk, allows to operate selection of the most rational variants of development purposefully.http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2012_3_229_241.pdfmarket opportunitiespotential of innovative developmentecological innovationsecological marketingmarketing of innovationsinnovative management
spellingShingle S.M. Illiashenko
Analysis of market opportunities and organization potential of innovative development on basis of ecological innovation
Marketing i Menedžment Innovacij
market opportunities
potential of innovative development
ecological innovations
ecological marketing
marketing of innovations
innovative management
title Analysis of market opportunities and organization potential of innovative development on basis of ecological innovation
title_full Analysis of market opportunities and organization potential of innovative development on basis of ecological innovation
title_fullStr Analysis of market opportunities and organization potential of innovative development on basis of ecological innovation
title_full_unstemmed Analysis of market opportunities and organization potential of innovative development on basis of ecological innovation
title_short Analysis of market opportunities and organization potential of innovative development on basis of ecological innovation
title_sort analysis of market opportunities and organization potential of innovative development on basis of ecological innovation
topic market opportunities
potential of innovative development
ecological innovations
ecological marketing
marketing of innovations
innovative management
url http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2012_3_229_241.pdf
work_keys_str_mv AT smilliashenko analysisofmarketopportunitiesandorganizationpotentialofinnovativedevelopmentonbasisofecologicalinnovation