How Notifications Affect Engagement With a Behavior Change App: Results From a Micro-Randomized Trial

BackgroundDrink Less is a behavior change app to help higher-risk drinkers in the United Kingdom reduce their alcohol consumption. The app includes a daily notification asking users to “Please complete your drinks and mood diary,” yet we did not understand the causal effect o...

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Bibliographic Details
Main Authors: Lauren Bell, Claire Garnett, Yihan Bao, Zhaoxi Cheng, Tianchen Qian, Olga Perski, Henry W W Potts, Elizabeth Williamson
Format: Article
Language:English
Published: JMIR Publications 2023-06-01
Series:JMIR mHealth and uHealth
Online Access:https://mhealth.jmir.org/2023/1/e38342