The “Good Life”: Third Age, Brand Modi and the cultural demise of old age in urban India
In this piece, I outline the possibility of understanding old age through the lens of cultural gerontology highlighting the intersecting logics of age with consumption, leisure and identity. I argue that with rising affluence and demographic aging, India is poised to experience an emergent cultural...
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| Format: | Article |
| Language: | English |
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University Library System, University of Pittsburgh
2018-09-01
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| Series: | Anthropology & Aging |
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| Online Access: | https://anthro-age.pitt.edu/ojs/index.php/anthro-age/article/view/208 |