A CULTURAL ANALYSIS OF FINANCIAL SLOGANS. THE CASE OF US BANKS AND CREDIT UNIONS
The aim of this paper is to conduct a cultural analysis of financial slogans based on the theoretical framework of Geert Hofstede. We chose to focus on the case of the United States of America and the sample includes slogans from two types of financial institutions offering similar services: banks a...
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| Format: | Article |
| Language: | deu |
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University of Oradea
2018-07-01
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| Series: | Annals of the University of Oradea: Economic Science |
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| Online Access: | http://anale.steconomiceuoradea.ro/volume/2018/n1/36.pdf |