Mapping regional business opportunities using geomarketing and machine learning

Mapping regional business opportunities using geomarketing and machine learning

Abstract: The objective of this study is to develop a quantitative tool, based on Machine Learning and Geomarketing to identify business opportunities and contribute to the strategic process of local choice of franchises’ network selecting regions that have a high demand forecast and a lack of produ...

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Bibliographic Details
Main Authors: Marcelo Fernando Felix de Oliveira, Pedro Henrique Melo Albuquerque, Peng Yao Hao, Pedro Alexandre Henrique
Format: Article
Language:Portuguese
Published: Universidade Federal de São Carlos 2020-07-01
Series:Gestão & Produção
Subjects:
Geomarketing
Support vector machine
Regional economics
Estrategic franchises
Supervised learning
Online Access:http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0104-530X2020000300214&tlng=en

Internet

http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0104-530X2020000300214&tlng=en

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