Film Commissions, marketing territorial e turismo: uma revisão sistemática da literatura
Based on a theoretical gap identified on the relationship between film commissions and marketing, this study carries out a systematic review of the literature with the aim of presenting a characterization of film commissions and their relationships with territorial marketing and tourism. The researc...
| Main Authors: | , |
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| Format: | Article |
| Language: | Spanish |
| Published: |
Universidad de Santiago de Compostela
2023-03-01
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| Series: | Revista de la Asociación Española de Investigación de la Comunicación |
| Subjects: | |
| Online Access: | http://revistaeic.eu/index.php/raeic/article/view/450 |