Extending the theory of planned behavior to predict organic food adoption behavior and perceived consumer longevity in subsistence markets: A post-peak COVID-19 perspective
AbstractThe goal of sustainable marketing remains mainstreaming consumer behavior change towards better and healthier products. This study examined the nexus between organic food adoption behavior and perceived consumer longevity in a post-peak COVID-19 period in Zimbabwe. The proposed model is grou...
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| Format: | Article |
| Language: | English |
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Taylor & Francis Group
2023-12-01
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| Series: | Cogent Psychology |
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| Online Access: | https://www.tandfonline.com/doi/10.1080/23311908.2023.2258677 |