TRADEMARK VARIETY OF RUSSIAN LINGUISTIC SPACE
The article is devoted to the analysis of trademarks and brands, their functioning and adaptation in the Russian language space. Trademarks belong to the peripheral zone of the onomastic space and they are united into a general class of pragmonyms (proper names of goods) or pragmotonyms. Extralingui...
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| Format: | Article |
| Language: | English |
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Marina Sokolova Publishings
2020-12-01
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| Series: | Russian Linguistic Bulletin |
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| Online Access: | http://rulb.org/wp-content/uploads/wpem/pdf_compilations/4(24)/13-17.pdf |