Insta-Politicos: Motivations for Following Political Leaders on Instagram
This study expands uses and gratifications research into the area of political Instagram use. A survey shows the motives for following political leaders on the social media platform and how followers’ motives are associated with their demographics and political attitudes. Findings indicate that info...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2019-04-01
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| Series: | Social Media + Society |
| Online Access: | https://doi.org/10.1177/2056305119837662 |