Insta-Politicos: Motivations for Following Political Leaders on Instagram
This study expands uses and gratifications research into the area of political Instagram use. A survey shows the motives for following political leaders on the social media platform and how followers’ motives are associated with their demographics and political attitudes. Findings indicate that info...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2019-04-01
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| Series: | Social Media + Society |
| Online Access: | https://doi.org/10.1177/2056305119837662 |
| _version_ | 1818308320186859520 |
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| author | John H. Parmelee Nataliya Roman |
| author_facet | John H. Parmelee Nataliya Roman |
| author_sort | John H. Parmelee |
| collection | DOAJ |
| description | This study expands uses and gratifications research into the area of political Instagram use. A survey shows the motives for following political leaders on the social media platform and how followers’ motives are associated with their demographics and political attitudes. Findings indicate that information/guidance motives are the most important for following political leaders on Instagram, with social utility being the next highest motive. Also, males use Instagram more for social utility purposes than females, and having an entertainment motive is related to being young. The results also provide insight into how the politically active can be more influential on Instagram. |
| first_indexed | 2024-12-13T07:12:24Z |
| format | Article |
| id | doaj.art-20db5ddf5f7d4f62b5a57e5d4bdf7e66 |
| institution | Directory Open Access Journal |
| issn | 2056-3051 |
| language | English |
| last_indexed | 2024-12-13T07:12:24Z |
| publishDate | 2019-04-01 |
| publisher | SAGE Publishing |
| record_format | Article |
| series | Social Media + Society |
| spelling | doaj.art-20db5ddf5f7d4f62b5a57e5d4bdf7e662022-12-21T23:55:37ZengSAGE PublishingSocial Media + Society2056-30512019-04-01510.1177/2056305119837662Insta-Politicos: Motivations for Following Political Leaders on InstagramJohn H. Parmelee0Nataliya Roman1University of North Florida, USAUniversity of North Florida, USAThis study expands uses and gratifications research into the area of political Instagram use. A survey shows the motives for following political leaders on the social media platform and how followers’ motives are associated with their demographics and political attitudes. Findings indicate that information/guidance motives are the most important for following political leaders on Instagram, with social utility being the next highest motive. Also, males use Instagram more for social utility purposes than females, and having an entertainment motive is related to being young. The results also provide insight into how the politically active can be more influential on Instagram.https://doi.org/10.1177/2056305119837662 |
| spellingShingle | John H. Parmelee Nataliya Roman Insta-Politicos: Motivations for Following Political Leaders on Instagram Social Media + Society |
| title | Insta-Politicos: Motivations for Following Political Leaders on Instagram |
| title_full | Insta-Politicos: Motivations for Following Political Leaders on Instagram |
| title_fullStr | Insta-Politicos: Motivations for Following Political Leaders on Instagram |
| title_full_unstemmed | Insta-Politicos: Motivations for Following Political Leaders on Instagram |
| title_short | Insta-Politicos: Motivations for Following Political Leaders on Instagram |
| title_sort | insta politicos motivations for following political leaders on instagram |
| url | https://doi.org/10.1177/2056305119837662 |
| work_keys_str_mv | AT johnhparmelee instapoliticosmotivationsforfollowingpoliticalleadersoninstagram AT nataliyaroman instapoliticosmotivationsforfollowingpoliticalleadersoninstagram |