QADE: a novel trust and reputation model for handling false trust values in e–commerce environments with subjectivity consideration
Trust is essential to economic efficiency. Trading partners choose each other and make decisions based on how much they trust one another. The way to assess trust in e-commerce is different from those in brick and mortar businesses, as there are limited indicators available in online environments. O...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Vilnius Gediminas Technical University
2017-01-01
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| Series: | Technological and Economic Development of Economy |
| Subjects: | |
| Online Access: | http://journals.vgtu.lt/index.php/TEDE/article/view/629 |