Axiological Reference Points in Social Advertising for Russian Youth
<p>This study aims to clarify the role of axiology in advertising. The axiological component has been considered in the composition of social advertising for young people in present-day Russia. The materials of the analysis (including linguistic analysis) of advertising messages pub...
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| Format: | Article |
| Language: | Russian |
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Moscow State University of Psychology and Education
2023-01-01
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| Series: | Язык и текст |
| Online Access: | https://psyjournals.ru/en/journals/langt/archive/2023_n2/Astashina |