Analysis of Advertising Effectiveness Free Shipping and Consumer Trust to Increase Purchase Decisions

Purchase decisions are an important part of marketing, to support consumer purchase decisions it is necessary to have the effectiveness of advertising and consumer trust so that consumer purchase decisions do not become doubtful. This study aims to determine the effect of Advertising Effectiveness...

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Bibliographic Details
Main Authors: Putri Hawa Alkatiri, Asep Muhamad Ramdan, Faizal Mulia Z
Format: Article
Language:English
Published: Bandung: Prodi Manajemen FE Universitas Langlangbuana 2022-08-01
Series:Almana: Jurnal Manajemen dan Bisnis
Subjects:
Online Access:http://journalfeb.unla.ac.id/index.php/almana/article/view/1633