Emotional Dissonance and Its Relationship of the Recipient’s Behavior in Interactive Advertising

The study of the psychological factors that affect the individual such as motives, attitudes, ideas and others to change his behavior is considered as one of the basic ways that help to create an advertising message that suits him and produce corresponding reactions and satisfies his needs and desir...

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Bibliographic Details
Main Authors: Mostafa Hussein Kamal, Tamer Abdel Latif Abdel Razik, Monika Atef Benyameen
Format: Article
Language:Arabic
Published: Arab Association for Islamic Civilization and Art 2023-07-01
Series:Journal of Architecture, Art & Humanistic Science
Subjects:
Online Access:https://mjaf.journals.ekb.eg/article_190001_264f0433bdd0dda31a487c8133d82092.pdf