Emotional Dissonance and Its Relationship of the Recipient’s Behavior in Interactive Advertising
The study of the psychological factors that affect the individual such as motives, attitudes, ideas and others to change his behavior is considered as one of the basic ways that help to create an advertising message that suits him and produce corresponding reactions and satisfies his needs and desir...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Arabic |
| Published: |
Arab Association for Islamic Civilization and Art
2023-07-01
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| Series: | Journal of Architecture, Art & Humanistic Science |
| Subjects: | |
| Online Access: | https://mjaf.journals.ekb.eg/article_190001_264f0433bdd0dda31a487c8133d82092.pdf |