THE PLACE OF MARKETING ACTIVITIES IN THE CRISIS MANAGEMENT SYSTEM
The purpose of the article is to establish the place of marketing in crisis management of the enterprise, to study the role of the main aspects of crisis marketing in modern enterprises; mastering the components of marketing crisis management of enterprises, to avoid the vulnerability of the enterp...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Izdevnieciba “Baltija Publishing”
2022-10-01
|
| Series: | Three Seas Economic Journal |
| Subjects: | |
| Online Access: | http://baltijapublishing.lv/index.php/threeseas/article/view/1885 |