Marketing de serviços de lazer: estudo de caso do museu de artes e ofícios de Belo Horizonte

Marketing de serviços de lazer: estudo de caso do museu de artes e ofícios de Belo Horizonte

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This study was based on an adaptation of SERVAQUAL model, associated with questions about accessibility and with the mission and objects of the studied place. A case study was carried out at Artes e Ofícios Museum in Belo Horizonte, where managers, professionals dealing face-to-face with visitors an...

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Bibliographic Details
Main Authors: Leonardo Lincoln Leite de Lacerda, Hélder Ferreira Isayama
Format: Article
Language:English
Published: Instituto de Investigación Social y Turismo 2010-10-01
Series:PASOS Revista de Turismo y Patrimonio Cultural
Subjects:
Leisure
Marketing
Quality
Services
Museum
Online Access:http://www.pasosonline.org/Publicados/8410/PS0410_03.pdf

Internet

http://www.pasosonline.org/Publicados/8410/PS0410_03.pdf

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