The Effects of Value, Subjective Norm and Behavior Control on Continuance Intention of Payment Gateway: Moderating Role of Usage Rate

The Effects of Value, Subjective Norm and Behavior Control on Continuance Intention of Payment Gateway: Moderating Role of Usage Rate

This study aims to analyze the effect of functional and economic benefit on the perceived value of payment gateway, elaborate the role of perceived value, subjective norm, and behavior control on continuance intention, and identify the moderating role of usage rate on the relationship. The study emp...

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Bibliographic Details
Main Authors: Yudi Sutarso, Bandoro Sukmajati, Wildana Abdillah Defri, Wanda Hadi Wicaksono, Pisca Aullya
Format: Article
Language:English
Published: Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi (PPPM STIE) 2021-11-01
Series:Journal of Economics, Business & Accountancy
Subjects:
usage rate
subjective norm
behavior control
continuance intention
payment gateway
Online Access:https://journal.perbanas.ac.id/index.php/jebav/article/view/2631

Internet

https://journal.perbanas.ac.id/index.php/jebav/article/view/2631

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