The Use of Digital Communication Channels by Polish Consumers – Changes Caused by the Pandemic
In the new reality caused by the coronavirus disease 2019 (COVID-19) pandemic, consumers had to face many challenges, primarily the need to make purchases remotely. Consequently, consumers have been forced to use digital communication channels more often, and many have been forced to use these chann...
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| Format: | Article |
| Language: | English |
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Sciendo
2022-04-01
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| Series: | Foundations of Management |
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| Online Access: | https://doi.org/10.2478/fman-2022-0003 |