The impact of technological development on transport enterprises’ marketing strategy (Lithuanian example)
The article analyses the influence of technological development of transport enterprises on marketing strategies in the light of academic literature which highlights the importance of technological development tools. Technological development of enterprises in the transport sector is necessary in o...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Vilnius Gediminas Technical University
2022-10-01
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| Series: | Business: Theory and Practice |
| Subjects: | |
| Online Access: | https://limes.vgtu.lt/index.php/BTP/article/view/16564 |