The impact of technological development on transport enterprises’ marketing strategy (Lithuanian example)

The impact of technological development on transport enterprises’ marketing strategy (Lithuanian example)

The article analyses the influence of technological development of transport enterprises on marketing strategies in the light of academic literature which highlights the importance of technological development tools. Technological development of enterprises in the transport sector is necessary in o...

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Bibliographic Details
Main Authors: Margarita Išoraitė, Aldona Jarašūnienė, Kristina Vaičiūtė
Format: Article
Language:English
Published: Vilnius Gediminas Technical University 2022-10-01
Series:Business: Theory and Practice
Subjects:
transport enterprises
information transport systems
marketing strategy
technological development
digitization
internal markets
Online Access:https://limes.vgtu.lt/index.php/BTP/article/view/16564

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