Exploring the appeal of villainous characters in film-induced tourism: perceived charismatic leadership and justice sensitivity
Abstract Film-induced tourism is considered a valuable marketing tool, especially crucial for the recovery of post-pandemic tourism. The rapid growth of digital streaming platforms has enabled film and television works to reach global audiences and impact viewers on a broader scale. Scholars and tou...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Springer Nature
2024-02-01
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| Series: | Humanities & Social Sciences Communications |
| Online Access: | https://doi.org/10.1057/s41599-024-02747-6 |