Sustainable communication as a marketing element

Sustainable communication refers to any communication related to corporate social responsibility, considering economic, social, and environmental concerns and the interests of all stakeholders. The fact that media culture has become a dominant force of socialization is discussed in the article. The...

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Bibliographic Details
Main Authors: Margarita Išoraitė, Irena Alperytė
Format: Article
Language:English
Published: Entrepreneurship and Sustainability Center 2024-03-01
Series:Entrepreneurship and Sustainability Issues
Online Access:https://jssidoi.org/jesi/article/1172