Formation and peculiarities of advertising campaign
Advertising is often a reflection of society, constantly follows the latest trends. Marketing experts use it as a tool for emotional reactions. Brands combine powerful messages based on a well-researched idea and effective delivery methods that impact their audience. However, with the ever-changing...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Zhytomyr Polytechnic State University
2020-03-01
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| Series: | Економіка, управління та адміністрування |
| Subjects: | |
| Online Access: | http://ema.ztu.edu.ua/article/view/200760/200910 |