Consumer preferences for red wine in the Spanish market
Consumers are the core of wine marketing. Identifying their preferences, socioeconomic characteristics and behaviour is a key to designing actions for the wine sector which result in marketing opportunities for wine companies. To answer these questions 800 personal surveys were taken of wine consume...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2016-01-01
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| Series: | Ciência e Técnica Vitivinícola |
| Subjects: | |
| Online Access: | https://www.ctv-jve-journal.org/articles/ctv/pdf/2016/02/ctv20163102p88.pdf |