Social marketing interventions for downtown problems
Within a two-year research project, we have examined social marketing questions and solutions. The findings moved beyond the institutional approach to social marketing as an integrated model and practice with the objective of providing more complex solutions to social problems. We interpret social...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Research Group on Marketing and Operative Research
2013-12-01
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| Series: | Responsibility and Sustainability |
| Subjects: | |
| Online Access: | https://responsibility-sustainability.org/index.php/R-S/article/view/19 |