Cognitive Absorption: Its Effect on Online Shopping App User Interest
The purpose of this study is to analyze the role of cognitive absorption in affecting a user's desire to use online shopping application on a regular basis. The methodologies used in this investigation are quantitative method. Primary data were collected through delivering questionnaires to ind...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Merdeka Malang
2022-06-01
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| Series: | Jurnal Manajemen Dan Kewirausahaan |
| Subjects: | |
| Online Access: | https://jurnal.unmer.ac.id/index.php/jmdk/article/view/6674 |