Winning post strategies that generate engagement: A QCA approach
Purpose: Fashion companies are using an increasing amount of resources to generate social media content to provoke an impact and engage customers. A wrong message or image – but also an inaccurate combination of the different elements that characterise a post – can jeopardise brand reputation. The w...
| Main Authors: | , |
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| Format: | Article |
| Language: | Catalan |
| Published: |
OmniaScience
2023-06-01
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| Series: | Intangible Capital |
| Subjects: | |
| Online Access: | https://www.intangiblecapital.org/index.php/ic/article/view/2267 |