Influence of age and gender specifics of social network users in Russia on marketing and advertising methods
A brief overview of the history of the Internet and social networks in the world and in Russia in particular has been provided. The concepts of social network, user profile and properties inherent in any social network – virtuality, interactivity and multimedia have been сharacterized and revealed....
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| Format: | Article |
| Language: | Russian |
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State University of Management
2020-10-01
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| Series: | Цифровая социология |
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| Online Access: | https://digitalsociology.guu.ru/jour/article/view/51 |