The Impact of the Position of Shopper Marketing Stands Within a Store on Shopper Purchase Behavior
Purpose – Shopper marketing stands, shelves, and product exposure are types of shopper marketing activities which have the potential to influence the shopping behavior of shoppers and increase revenues for both retailers and manufacturers. This study aims to show the performance of shopper marketing...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)
2022-01-01
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| Series: | Tržište |
| Subjects: | |
| Online Access: | https://hrcak.srce.hr/file/405598 |