Pengaruh Persepsi Konsumen Terhadap Atribut Produk pada Sikap Terhadap Produk dan Niat Pembelian Ulang : Studi Empirik Pengambilan Keputusan pada Kategori Produk Daging Olahan Beku (The Effect of Consumer Perception on Product Attributes to Attitude Towar
The objectives of the study were to measure the influence of product attribute perception to attitude toward product, the effect of attitude toward product to repeat purchase intention and to confirm that attitude toward product is a mediating variable between effect in relationship of product attri...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Gadjah Mada
2012-02-01
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| Series: | Buletin Peternakan |
| Online Access: | https://journal.ugm.ac.id/buletinpeternakan/article/view/99 |