Assessment of Communication Effects: Cultural Events in Varna, Bulgaria
In recent years, interest in the creative industries has grown globally in the context of current trends in consumer behavior. The public interest in creative activities in Bulgaria has also grown, as evidenced by the development and adoption of national strategies and state incentives for enterpris...
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| Format: | Article |
| Language: | English |
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The Bucharest University of Economic Studies Publishing House
2017-10-01
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| Series: | Journal of Emerging Trends in Marketing and Management |
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| Online Access: | http://www.etimm.ase.ro/RePEc/aes/jetimm/2017/ETIMM_V01_2017_114.pdf |