Economic and Financial Benchmarking as a Strategic Planning Tool
This paper aims to propose a new model for estimating companies benchmarking. The model has been applied to the media sector (identified by Industry Classification Benchmark – ICB with the code 5500 and composed by three subsector with codes: 5553 – Broadcasting & Entertainment, 5555 – Media Ag...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2017-12-01
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| Series: | International Journal of Economics and Financial Issues |
| Online Access: | http://mail.econjournals.com/index.php/ijefi/article/view/5777 |