AN ANALYSIS OF TOTAL QUALITY MANAGEMENT AND CUSTOMER SATISFACTION AMONG MOBILE SERVICE USERS
Customer satisfaction is one of the major concerns today. Total quality management (TQM) assists the telecommunication industry in retaining and acquiring the satisfaction of the customer. Therefore, the intention of the study is to identify the relationship between customer satisfaction and TQM i...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
Universiti Teknologi MARA, Negeri Sembilan
2023-10-01
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Series: | Journal of Academia |
Subjects: | |
Online Access: | https://myjms.mohe.gov.my/index.php/joa/article/view/23395 |