AN ANALYSIS OF TOTAL QUALITY MANAGEMENT AND CUSTOMER SATISFACTION AMONG MOBILE SERVICE USERS

AN ANALYSIS OF TOTAL QUALITY MANAGEMENT AND CUSTOMER SATISFACTION AMONG MOBILE SERVICE USERS

Customer satisfaction is one of the major concerns today. Total quality management (TQM) assists the telecommunication industry in retaining and acquiring the satisfaction of the customer. Therefore, the intention of the study is to identify the relationship between customer satisfaction and TQM i...

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Bibliographic Details
Main Authors: Intan Nurjannah Mohamed Sabri, Arifha Mohamad
Format: Article
Language:English
Published: Universiti Teknologi MARA, Negeri Sembilan 2023-10-01
Series:Journal of Academia
Subjects:
total quality management
customer satisfaction
telecommunication sector
mobile service provider
Online Access:https://myjms.mohe.gov.my/index.php/joa/article/view/23395

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