Understanding stakeholder experience through the stakeholder journey
In this article we consider stakeholder experience through the stakeholder's contact journey with a project. Drawing on the customer experience literature we consider the stakeholders experience by using customer experience as a metaphor. Stakeholder experience will involve cognitive, emotional...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2022-12-01
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| Series: | Project Leadership and Society |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2666721522000230 |