The Impulse Buying of Gen Z When Using E-Wallet In Indonesia

The Impulse Buying of Gen Z When Using E-Wallet In Indonesia

This research aims to analyze the impulse buying of Gen Z when using e-wallets in Indonesia. This type of research is quantitative research using the Partial Least Squares Structural Equation Modeling (SEM) framework. The sampling technique involved convenience sampling with a total of 393 Gen Z e-...

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Bibliographic Details
Main Authors: Lim Sanny, Gilang Rafi Chandra, Kitsy Chelles, Laurent Angelica Santoso
Format: Article
Language:English
Published: Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI) 2023-12-01
Series:Journal of Applied Engineering and Technological Science
Subjects:
E-wallet
Generation Z
Impulse Buying
SOR
Online Access:https://www.yrpipku.com/journal/index.php/jaets/article/view/2600

Internet

https://www.yrpipku.com/journal/index.php/jaets/article/view/2600

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