Digital marketing from the perspective of the producer/seller in the SMEs of textile and clothing industry
The main component of generating high-quality, efficient and successful strategic marketing is, first of all, the definition of marketing strategies in accordance with business goals, that is, in accordance with the company's business strategy. Marketing strategy generation is the process of de...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Union of Textile Engineers and Technicians of Serbia, Belgrade
2023-01-01
|
| Series: | Tekstilna industrija |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0040-2389/2023/0040-23892303052D.pdf |