Digital marketing from the perspective of the producer/seller in the SMEs of textile and clothing industry

Digital marketing from the perspective of the producer/seller in the SMEs of textile and clothing industry

The main component of generating high-quality, efficient and successful strategic marketing is, first of all, the definition of marketing strategies in accordance with business goals, that is, in accordance with the company's business strategy. Marketing strategy generation is the process of de...

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Bibliografische gegevens
Hoofdauteurs:	Dimitrijević Dragan, Dimitrijević Natalija, Adamović Živoslav
Formaat:	Artikel
Taal:	English
Gepubliceerd in:	Union of Textile Engineers and Technicians of Serbia, Belgrade 2023-01-01
Reeks:	Tekstilna industrija
Onderwerpen:	digital marketing marketing strategy textile and clothing industry
Online toegang:	https://scindeks-clanci.ceon.rs/data/pdf/0040-2389/2023/0040-23892303052D.pdf

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