Formation and Development of the Integrated Marketing Communications in the Activities of Production and Trade Enterprises

Formation and Development of the Integrated Marketing Communications in the Activities of Production and Trade Enterprises

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Manufacturing companies in the Market Fast Moving Consumer Goods (FMCG) market characterized by new approaches to the elements of the distribution of products. Today, there was a change of the functional structure model of distribution of goods from the production company (producer) to the producti...

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Bibliographic Details
Main Authors: Dmitry V. Shkurkin, Irina N. Mayatskaya, Oksana V. Nikonova, Vladimir S. Novikov, Irina S. Vasilyeva, Svetlana G. Karepova
Format: Article
Language:English
Published: EconJournals 2016-02-01
Series:International Review of Management and Marketing
Online Access:http://mail.econjournals.com/index.php/irmm/article/view/1915

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http://mail.econjournals.com/index.php/irmm/article/view/1915

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