The Influence of Brand Ambassador and Content Marketing on Decisions to Purchase Ultra Milk Products (Case Study of Instagram Users in Surabaya)
This study was conducted to determine and understand how Brand Ambassadors and content marketing affect consumer purchasing decisions to buy Ultra Milk milk. In the current era, many companies use K-pop Brand Ambassadors and content marketing to promote their products on social media platforms, one...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2024-11-01
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| Series: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Subjects: | |
| Online Access: | https://e-journal.uac.ac.id/index.php/iijse/article/view/5486 |