THE SR. BACANA BRAND IN COVID-19 PANDEMIC: affective memory on Instagram
The micro brand Sr. Bacana from Bauru reinvented itself in the pandemic when it was launched on social media Instagram. To differentiate his business from the commodities market, he bet on the affectionate memory of his warm and good- humored grandfather, who has been selling sugarcane juice and coc...
| Main Authors: | , |
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| Format: | Article |
| Language: | Portuguese |
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Universidade Federal do Tocantins
2022-03-01
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| Series: | Revista Observatório |
| Subjects: | |
| Online Access: | https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/15007 |