The Artificial Intelligence Ideologeme in the Multimodal IT Marketing Discourse: A Corpus-Assisted Study

The Artificial Intelligence Ideologeme in the Multimodal IT Marketing Discourse: A Corpus-Assisted Study

The article focuses on investigating the specifics of the Artificial Intelligence (AI) ideologeme in the website discourse of software vendors. The material of the study is the website discourse of Microsoft. The linguo-conceptual and discursive analyses have resulted in identifying the most frequen...

Full description

Bibliographic Details
Main Author: Natalia V. Sokolova
Format: Article
Language:English
Published: Volgograd State University 2023-11-01
Series:Vestnik Volgogradskogo Gosudarstvennogo Universiteta. Seriâ 2. Âzykoznanie
Subjects:
ideologeme
concept
artificial intelligence
multimodal discourse
corpus-assisted study
Online Access:https://l.jvolsu.com/index.php/en/archive-en/852-science-journal-of-volsu-linguistics-2023-vol-22-no-5/mainstream-issue/2665-sokolova-n-v-the-artificial-intelligence-ideologeme-in-the-multimodal-it-marketing-discourse-a-corpus-assisted-study

Internet

https://l.jvolsu.com/index.php/en/archive-en/852-science-journal-of-volsu-linguistics-2023-vol-22-no-5/mainstream-issue/2665-sokolova-n-v-the-artificial-intelligence-ideologeme-in-the-multimodal-it-marketing-discourse-a-corpus-assisted-study

Similar Items