Marketing potential of industrial companies of Ukraine
The article determines the essence of the marketing potential of the company as a part of improving the efficiency of the company’s activity forming a united mechanism along with industrial and financial subsystems. The components of the total potential of the company, the factors forming structure...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Zhytomyr State Technological University
2016-03-01
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| Series: | Vìsnik Žitomirsʹkogo Deržavnogo Tehnologìčnogo Unìversitetu: Ekonomìčnì Nauki |
| Subjects: | |
| Online Access: | http://ven.ztu.edu.ua/article/view/66408 |