INFERRING CRITICAL FACTORS PREDICTING CONSUMERS’ SUSTAINABLE GREEN PURCHASE BEHAVIOR FROM THE PERSPECTIVE OF DEVELOPING NATION

INFERRING CRITICAL FACTORS PREDICTING CONSUMERS’ SUSTAINABLE GREEN PURCHASE BEHAVIOR FROM THE PERSPECTIVE OF DEVELOPING NATION

The purpose of this study was to explore factors affecting consumersâ green purchase behavior in the context of a developing nation, India. We proposed an integrated model based on the theory of planned behavior (TPB) and Social cognitive theory, combining with independent factors the perceived envi...

Full description

Bibliographic Details
Main Authors: Bireswar Dutta, Chien-Chih Chen, Mei-Hui Peng
Format: Article
Language:English
Published: Estonian Academy Publishers 2022-02-01
Series:Trames
Subjects:
theory of planned behavior (tpb)
willingness to pay
recycling participation
purchase intention
structural equation modeling (sem)
india
Online Access:https://kirj.ee/wp-content/plugins/kirj/pub/TRAMES-1-2022-75-102_20220223165001.pdf

Internet

https://kirj.ee/wp-content/plugins/kirj/pub/TRAMES-1-2022-75-102_20220223165001.pdf

Similar Items