Improving Customer Satisfaction through Trust in "Bandung Tour on Bus (Bandros)" by Taking Into Account The Contribution of Service Quality and Brand Image
The importance of trust in bridging the gap between service quality, brand image, and customer satisfaction is investigated in this study. Respondents to this study were tourists who used Bandros services. Questionnaires were distributed to travellers of Bandros users using purposive sample techniq...
| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Institut Ilmu Sosial dan Manajemen STIAMI
2022-03-01
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| Series: | Majalah Ilmiah Bijak |
| Subjects: | |
| Online Access: | https://ojs.stiami.ac.id/index.php/bijak/article/view/1866 |