CONCEPTUAL ISSUES REGARDING REVERSE LOGISTICS

As the power of consumers is growing, the product return for customer service and customer retention has become a common practice in the competitive market, which propels the recent practice of reverse logistics in companies. Many firms attracted by the value available in the flow, have proactively...

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Bibliographic Details
Main Author: Ioana Olariu
Format: Article
Language:English
Published: University of Bacău 2013-12-01
Series:Studies and Scientific Researches: Economics Edition
Subjects:
Online Access:http://sceco.ub.ro/index.php/SCECO/article/view/218