Representation in Social Media as Corporate Media Project of Modern Library, an Important Factor of its Branding Communication

Library, an Important Factor of its Branding Communication In the article, which is applied in nature, the approaches to the construction of the network communication (as a part of branding strategy, algorithms of communication processes and administration activities for the support and the developm...

Full description

Bibliographic Details
Main Author: Poperechna Lidiia
Format: Article
Language:English
Published: Vernadsky National Library of Ukraine 2017-01-01
Series:Наукові праці Національної бібліотеки України імені В.І. Вернадського
Subjects:
Online Access: http://nbuv.gov.ua/j-pdf/npnbuimviv_2017_47_5.pdf