Product Greenness and Pricing Strategy of Supply Chain Incorporating Asymmetric Heterogeneous Preferences
The decision making of product greenness and pricing strategy is important to achieve sustainable competitiveness of supply chain systems. Behavioral studies find that individual preferences, such as altruism and fairness, can affect the decision and performance of the supply chain significantly. Ho...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
IEEE
2021-01-01
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| Series: | IEEE Access |
| Subjects: | |
| Online Access: | https://ieeexplore.ieee.org/document/9319172/ |